7 Ways AI at Work Can Get Complicated – and What Utah Businesses Should Do About It

Artificial Intelligence (AI) is no longer a buzzword—it’s a business reality. From startups in Lehi to established enterprises in Salt Lake City, Utah businesses are embracing AI to streamline operations, boost productivity, and uncover new insights. But with opportunity comes complexity.

At Brivy IT, we work with businesses across Utah and the Intermountain West to integrate AI safely and strategically. Here are seven ways AI can get complicated at work—and what you can do to stay ahead.

1. AI Sometimes Gets It Wrong

AI tools like ChatGPT or Copilot can draft emails, summarize reports, or suggest marketing ideas. But they’re not infallible. AI may present incorrect facts, outdated data, or even hallucinate entirely false information. For example, Air Canada was recently held liable when its AI chatbot gave a customer inaccurate refund information.

Local Tip: If you’re using AI for customer-facing content, always review the output. In industries like finance and healthcare—common in Utah—errors can lead to compliance risks or legal liability.

2. Weird Outputs and Brand Risk

Sometimes AI makes strange or inappropriate suggestions. One company’s chatbot responded with Python code to customer inquiries. Another’s bot used profanity. These aren’t just bugs—they’re branding risks.

Best Practice: Test AI tools before launch and monitor early interactions. For businesses that value Utah’s community-focused reputation, it’s important your AI aligns with your values.

3. AI Can Be Biased

AI learns from data, and if the data contains bias, the AI will reflect it. This can impact hiring, lending, or customer service. Amazon once scrapped a recruiting AI because it showed preference toward male candidates.

Know the Law: Utah passed the AI Disclosure Act in 2024, requiring companies to disclose when customers are interacting with generative AI. If your AI makes a biased decision, your business—not the tool—is accountable.

4. AI and Job Shifts

AI won’t replace every job, but it will change many. While automation can reduce repetitive tasks, it also demands new skills. The good news? Utah has a strong talent pipeline and growing access to AI education through universities and tech programs.

Action Step: Upskill your team. Help employees learn how to use AI tools effectively rather than fear them.

5. Reliability Isn’t Guaranteed

AI platforms can go down, glitch, or produce inconsistent results. In June 2024, a major ChatGPT outage left businesses worldwide scrambling. If your company relies heavily on AI, a failure could halt critical workflows.

Backup Plan: Always have a human fallback or alternative process in place. At Brivy IT, we help companies design resilient systems that don’t grind to a halt when tech hiccups happen.

6. Teamwork and Creativity May Suffer

AI can make tasks more efficient—but also more isolated. A single employee with an AI assistant might no longer need to collaborate with a team, potentially impacting creativity and cohesion.

Leadership Insight: Use AI to eliminate busywork, not brainstorming. Encourage teams to use AI as a co-pilot, not a solo replacement.

7. Privacy and Compliance Challenges

AI thrives on data—and that can raise serious privacy questions. Utah’s Consumer Privacy Act (UCPA) and national regulations like HIPAA require businesses to safeguard personal data. Leaking sensitive info to a public AI model, even accidentally, could result in major fines or reputational damage.

Policy Alert: Define clear rules for how AI tools are used in your organization. Brivy IT can help draft internal AI policies that protect your data, your employees, and your customers.

Final Thoughts: Smart AI Adoption Starts with Strategy

AI has the potential to supercharge your business, but it’s not plug-and-play. From ethics to uptime, the complications are real—but manageable with the right approach.

At Brivy IT, we help Utah businesses integrate AI thoughtfully, train their teams, protect sensitive data, and stay compliant with evolving laws. If you’re exploring AI or already using it and need guidance, we’re here to help.

🔍 Ready to explore how AI fits into your business strategy?

📞 Contact Brivy IT today for a free consultation.